6.18.2013

chrome ball incident #910: stedy

























"It was much more about the love of skateboarding and why I ride a skateboard. It’s those moments where you’re hanging out with your friends skating and you just feel like everything is right with the world. But all you’re doing is cruising down the street. It doesn’t matter. You’re with your buddies and everything is fucking great. That's how I wanted Forties to be perceived… as something that is much more about the reason for skating than actual tricks. But it was such a different approach at the time."

some of Forties' early finest.

16 comments:

mdspb said...

So rad. And so much Mic-E!

Anonymous said...

I loved this company! we need more like this in 2013.

Alister said...

Spot on. Ethan and Julien. Whose quote is it ? Shouldn't care - Don't care. Everything is all right with the world.

Anonymous said...

mic-e reyes holding a baby.

ososxe said...

Love(d) Forties! I still have 2 tshirts and the jeans jacket!

Andy said...

I was always into this section as well.

http://youtu.be/UeNpA9gqZhg

AConcernedCitizen said...

Unrelated, but cool: Chris Nieratko on Jeff Grosso and corporate involvement in skateboarding. Bonus video at the end about his drug use.

http://www.vice.com/read/jeff-grosso-has-a-beautiful-mind

Keith said...

Amazing non-skate ads.

Anonymous said...

Great Ads and awesome photography. Anyone know who was responsible for the art direction and design for this company? Tommy Guerrero? Micke Reyes?

Anonymous said...

The mouse trap ad is so perfect. Worked then, today and in 20 years. Forever Forties.

Lari said...

Never seen any of that. So fucking sick, i wish there still was stuff like this in the mags...this is best skate site ever for sure. Thanks again.

chops said...

I believe 40s was mostly TG's baby. So incredible.

Keith said...

Looking back on it, it seems like 40s, similar to Stereo, were catering to a smaller and generally older audience.

Eric said...

This company was soooooo rad. I still have a plaid shirt I wear on the regular. Anyone remember the Forties subsidiary Corazon? I think I had a pair of their jeans in '98 or so.

Paulos Crudos said...

The art direction was so ahead of its time. Best non skate ads.

speedvery professional said...

thx you genting crown




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