I know, I know... another girl post. But this idea came up on the comments section yesterday and kinda got me geeked. I like to do a pretty big post for Fridays and this one fits the bill so sorry for the repetition, guys. Look for ronnie creager to start off an entire week of non-girl related posts next week.
I remember the first time that I heard about girl, I laughed. It was so unbelievable that you almost had to. The sheer magnitude of girl's establishment changed the entire skate world virtually overnight. I can honestly say that I've never seen anything like it and actually can't think of a single thing to compare it to. It was that big. Its hard to put into perspective just how powerful rocco was in the early 90s. Simply put, he was the shit... it was almost as if he had some sort of monopoly on "cool". He had the best riders on the best companies with the best graphics and ads... granted the quality of the boards were shit, but nobody cared. Rocco companies were the best companies. It was as if his teams had finally caught up with all his talk and clever marketing and he could now rule the industry. The pros that anybody really gave a shit about that weren't on a rocco affiliate were few and far between... and even most of those dudes were guys that used to ride for steve and left. It was insane. He had everything... and most of what he didn't have evidently wasn't seen as worth the effort of his taking it.
So when those dudes decided to leave their companies (who at the time were rumored to have a combined 80% of the market share, all of which were headed by a man who loved talking shit almost as much as he loved revenge) in order to go out in the marketplace on their own and compete independently... serious balls. But it went down just like that, one day... POOF! They were gone. Nobody saw it coming, not even Rocco. Some benefited from this industry shift (Kareem's stock skyrocketed) while others at the same time found themselves lost in the turbulent waters (Henry Sanchez comes to mind). Granted this move didn't have anything to do with tricks (of the skateboard variety anyway), but it's easily one of the biggest singular events (at least from an "industry" standpoint) to happen to skateboarding since I've been around (and is doubtful anything of its magnitude could ever happen again, post-internet). Politics of the game.
15 years ago... jesus. congrats to girl though. for real.
And for those of you who haven't seen this, what exactly are you waiting for?