6.17.2013

chrome ball incident #910: stedy

























"It was much more about the love of skateboarding and why I ride a skateboard. It’s those moments where you’re hanging out with your friends skating and you just feel like everything is right with the world. But all you’re doing is cruising down the street. It doesn’t matter. You’re with your buddies and everything is fucking great. That's how I wanted Forties to be perceived… as something that is much more about the reason for skating than actual tricks. But it was such a different approach at the time."

some of Forties' early finest.

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17 comments:

  1. mdspbJune 17, 2013 at 10:00 PM

    So rad. And so much Mic-E!

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  2. AnonymousJune 17, 2013 at 11:06 PM

    I loved this company! we need more like this in 2013.

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  3. AlisterJune 18, 2013 at 12:49 AM

    Spot on. Ethan and Julien. Whose quote is it ? Shouldn't care - Don't care. Everything is all right with the world.

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  4. AnonymousJune 18, 2013 at 1:13 AM

    mic-e reyes holding a baby.

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  5. ososxeJune 18, 2013 at 2:52 AM

    Love(d) Forties! I still have 2 tshirts and the jeans jacket!

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  6. Andy VibesJune 18, 2013 at 4:35 AM

    I was always into this section as well.

    http://youtu.be/UeNpA9gqZhg

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  7. AConcernedCitizenJune 18, 2013 at 7:08 AM

    Unrelated, but cool: Chris Nieratko on Jeff Grosso and corporate involvement in skateboarding. Bonus video at the end about his drug use.

    http://www.vice.com/read/jeff-grosso-has-a-beautiful-mind

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  8. KeithJune 18, 2013 at 9:38 AM

    Amazing non-skate ads.

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  9. AnonymousJune 18, 2013 at 11:56 AM

    Great Ads and awesome photography. Anyone know who was responsible for the art direction and design for this company? Tommy Guerrero? Micke Reyes?

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  10. AnonymousJune 18, 2013 at 1:09 PM

    The mouse trap ad is so perfect. Worked then, today and in 20 years. Forever Forties.

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  11. LariJune 18, 2013 at 5:02 PM

    Never seen any of that. So fucking sick, i wish there still was stuff like this in the mags...this is best skate site ever for sure. Thanks again.

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  12. chopsJune 19, 2013 at 8:44 AM

    I believe 40s was mostly TG's baby. So incredible.

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  13. KeithJune 19, 2013 at 9:46 AM

    Looking back on it, it seems like 40s, similar to Stereo, were catering to a smaller and generally older audience.

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  14. EricJune 20, 2013 at 5:07 PM

    This company was soooooo rad. I still have a plaid shirt I wear on the regular. Anyone remember the Forties subsidiary Corazon? I think I had a pair of their jeans in '98 or so.

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  15. Paulos CrudosJuly 8, 2013 at 5:35 AM

    The art direction was so ahead of its time. Best non skate ads.

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  16. speedvery professionalJuly 14, 2013 at 2:09 AM

    thx you genting crown




    7m

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  17. Nattie DapAugust 6, 2023 at 12:48 PM

    Slappy!!!

    ReplyDelete