8.04.2010

chrome ball incident #514: nobody's safe











"Ads were just so fun. They were probably the biggest creative outlet I ever had... besides skating." -Steve Rocco

zorlac, thrasher, powell, santa cruz... not even his own company could stay out of the crosshairs.

...still sweatin' that "Search for Gonz" shirt to this day.

12 comments:

Rob said...

Skateboarding -- the whole industry, media, etc. -- was just so much fun then; you literally didn't know how dramatically the next issue of Transworld/Thrasher/Poweredge/whatevs was going to change the game. Ads, team rider switches, new (actual new) tricks: it was all wide open. And Rocco was a huge part of unleashing that destructive/reconstructive creativity.

He was skateboarding's Joker.

E.Ricks said...

He got me paid on Powell..
He also put Acme out of business witch ment the end of my pro daze..lol..

Saw him a few years ago rollin around on his beach cruiser..So he took me and my homie out for dinner and said no hard feelings it was business nothing personal against me...lol..

Thanks Steve for keeping it business like no hard feelings...lol..

K said...

Rocco, for better or for worse, introduced a much needed sense of chaos into the world of skateboarding. He also got some artists to change up the game in graphics, ad design, etc.

Keith said...

The golden years. There was some epic shit going down when Rocco was running shit.

I remember a friend of mine bought some gizmos... one of them wasn't even round! brutal quality control. Stickorama was a classic board. It was the first I ever broke.

Venture ad is hilarious!

Anonymous said...

rocco did OK for himself for a guy that couldn't really skate.

Anonymous said...

How did Rocco put Acme out of business?

E.Ricks said...

The same way he put out at least a half a dozen other skate companies out of business in the late 90s..

They poked fun at World Industries in adds so Steve got his lawyers and decide to sue all the companies who did this...

Ironic considering the early 90s this is how he made his millions by making fun of Powell Peralta and other companies....

Anonymous said...

I never liked the fact that Rocco was all about image. He put down a lot of company's that were about quality. It's kinda funny but now that I'm older I've gone back to NHS and Powell.

Random Matt said...

Is SMA an acronym for Santa Monica Airlines? And how did that turn into World Industries? I'm a little hazy on this timeline since I started skating in '92. Been watching the Rocco documentary but they don't really explain this detail.

Anonymous said...

Where'd the WI Zorlac ad come from? Thanks.

Anonymous said...

Only problem with those early WI boards was that they weren't well made and broke and chiped easily. I had one or two and then went back to H-Street and Santa Cruz.

speedvery professional said...

thx you genting crown






7m